In other words, to use the corporatese term for "abracadabra": synergy. If Williams's red - hot Nike collaboration is any indication, his Moncler gear will swiftly sell out when it drops starting in August - but the success of the partnership really lies in the fact that it looks like a fantastic Alyx collection recreated out of Moncler nylon and goose feathers.
Now in its third season, Moncler Genius is ambitious even by the standards of today's endless parade of partnerships. Veronica Leoni started working on this collection just days after Moncler's raucous last - February Genius launch and after - party: ah, the Rick Owens RV, the bratwurst, and the dance floor.
"I always want to do bits and pieces with many people. While you can browse the many stalls to explore the diverse variety of wares on offer by day, the alley truly comes to life at night, when Moncler Jacket the red lanterns of the small standing bars alight and the eateries become crowded with locals and salarymen alike.
One that led the designer, his 'Hun' Michele Lamy and Moncler on a wild and introspective road trip back to his home town of L.A. "The assignment I gave myself was simple and authentic," says Owens, "what would I personally wear on a road trip in an aesthetically focused self - contained moving spaceship I was trying to strike a balance between strictly functional and flamboyantly deranged." In order to create this exceptionally nuanced wardrobe, he stripped everything back to basics.
It's a comfortable season for me. I do love winter. As you are undoubtedly aware, on Monday night Drake dropped the "Hotline Bling" video and people freaked the fuck out. Taking viewers from Milan to Shanghai, Tokyo to Seoul, then to New York, and back again, the show took a deep dive into the wider world of Moncler and reminded us why the Genius project has been such a success.