Most are complete, useful, detailed and balanced (with clear disclosures). When the update first rolled out, it was easy to assume that all negatively impacted sites would have minimal review articles, short, meaningless posts, etc. That's certainly been the case for some of the declining sites I've analyzed, but certainly not all. Not even close actually. After digging deeper, I found that many review articles are actually ok (not great, but not terrible either). Also, a couple of examples of incidental improvements...i.e. the site jumped up, not much to do with the comments. I'll talk more about this in a later post. Below, I will present key themes based on the updated analysis,
Also provide a couple of examples I found (without disclosing the website and URL). My goal is not to "preclude" any particular company from dropping it in this update. From what I've found, I think you'll get a good idea of what I'm seeing in different niche categories. If you read Google's post on updating product reviews, it provides some questions that site owners to Industry Email List might ask about the content of their own reviews. Google also linked its major update blog post with more questions for site owners to ask. These questions are designed to ensure that websites provide consumers with unique, original and in-depth review content.
Reviews should be well balanced and cover pros and cons because <p>Reviews should be well balanced and cover pros and cns, providing as much detail as possible so users can really learn more about each product to make informed decisions decision. This includes providing strong visuals and/or videos to support reviews, data on how a product or service stacks up against competitors, and more. I strongly recommend that you read these questions several times. It's also important to understand that being thin has nothing to do with word count. Instead, it's about value. Website owners should objectively determine whether their content meets or exceeds user expectations based on queries. If possible, it's not thin. If not, I would consider it slim (even if you have the same amount of content). Again, it's not a word count issue.