The old leads the new fission to spread, and by touching the bulk sms service old users to participate and share the activities, more new users can participate in the activities, for example, the old users get a gift, and the new users get a gift mode to stimulate user participation. Expanded, the activity model can also be divided into 1 to 1, 1 to many, many to 1, and many to many. The bulk sms service project in the author's hand chooses the old and new fission propagation model (MGM fission marketing: a form of marketing activity that brings more new users based on old user communication activities. The old user is defined as M1,
And the new user is defined as M2). At present, there are bulk sms service old user resources to bring more new users. At the beginning of the project, a 1-to-1 activity model was launched, that is, old users and new users each got one gift package, and then a 1-to-3 activity model was copied (old users can get up to 3 gift packages, and new users get one). Compare. Judging from the bulk sms service actual data, the effect of the 1:1 and 1:3 activity models is not much different. From the receipt of the M2 coupon to the actual write-off, the value is almost 10%. The analysis is probably because MGM activities require greater
Stimulation and touch on M1 to produce more obvious bulk sms service effects, and finally decided to boldly try to launch a set of 1:200 activities, that is, old users can get up to 200 copies Gift packages, the total value of which can reach 2,000 yuan. Since the launch, the results of data observation have indeed been reported, and the effect of high-value stimulation on M1 is indeed better than that of 1:1 and 1:3 types of activities. In the 1:200 model activity, M2's coupon collection to bulk sms service write-off can reach 30%. However, the number of M1 coupons has not been greatly improved. Analyzing the reason, it is probably because old users have the mentality of impulsive sharing and forget to participate in activities to receive benefits.