It Caters to Untapped Audiences The type of new technology discussed above, IoT, mobile, voice, and social media platforms like Snapchat, might not be ready to swoop in and claim the fourth spot yet, but they do all have something powerful in common. They’re all targeted at the consumer with the lowest amount of disposable income: teenagers and young adults. Growing with newer audiences can give companies the ability to spot new friction points and gain a stronger foothold than more traditional companies. It’s not yet clear what type of disruption will bring about a new leader in the advertising world.
But with technology and the consumer experience continuously evolving, we’re due for another shakeup. Just as Google’s post-internet monopoly on advertising got crashed by Facebook, and Facebook and Google’s duopoly got broken down by Amazon, the triopoly is set to become a quadropoly. The only question remaining is who will break through and join their ranks.No marketing manager today is satisfied with his or her website. Whether the sticking Italy Phone Number List point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your hand if you’re satisfied with how your site converts.” And nobody ever raises his hand. Digital capabilities are becoming faster every day. With more to engage with, it’s no wonder marketers are settling for a site that’s just OK.
They might not have the means to conduct effective testing and make impactful, informed changes. But finding these solutions can be tough with the limited attention span that comes with this increase in technology. My three-year-old’s attention span is practically nonexistent: He jumps from one thing to the next. With everything on mobile, we’re all just like three-year-olds. It’s no wonder conversion rates have gone down. Delivering a good user experience that will keep users hooked requires a new approach. Enhance Your Usability One of the usability factors my team evaluates is the “thumb zone.