The "unique" head of the 1-to-1 model is 1-to-1. Although there is no official announcement of the change in the number of students served, some statistical agencies have disclosed the growth rate of the students who have increased 1-to-1 multiples of the head during the epidemic. New Oriental Online, which was "born out" of the parent company New Oriental, still focuses on the education category for college adults in fiscal year 2020, and the growth rate of course revenue for primary and secondary schools is faster than that of other businesses, with a year-on-year increase of 85%.
This year, the k12 business is "accelerating" to the live broadcast dual-teacher model. Its personnel data for fiscal year 2020: "the number of people has more than tripled", and the increase is mainly in teaching R&D and sales personnel. It is not difficult to infer its "hope" for the b2b data potential growth business this year. In addition, Together Education was listed on the Nasdaq market in the last month of this year, becoming the third domestic K12 education company listed on the US stock market with online courses as its main income.
From the school entry tool, to "going around" and returning to the mainstream online courses to monetize, education is ushering in its relatively high-speed income growth period: the revenue of k12 online courses increased by 3 times year-on-year in fiscal year 2019, and the first nine months of 2020 , doubled year-on-year. Since 270,000 paying students in 2018, it has exceeded one million paying students by the first September of 2020. Next, whether these k12 online education companies can provide satisfactory course products and services for "high-speed" paying students will directly affect their reputation, renewal rates, and sustainable operating cash flow.